When it comes to marketing your business, you need to make sure your content and offers are getting in front of the right people (the people who are actually interested in what you do and sell).
And things can change so quickly online that you really need to pay attention to what your ideal clients are paying attention to (and the platforms they prefer to hang out on).
For some businesses that might be Facebook, for some it might be YouTube, for others it might be Instagram or TikTok.
And then depending on the platform you choose, you’ll need to pay attention to the numbers and notice whether you get more interaction, views or engagement on your page, profile or group (if using FB)…
Or using your grid, IGTV, stories or Reels on Instagram.
(I know, it sounds like a lot)
For me personally right now most of my engagement happens in my stories, IGTV and my Facebook group so that’s where I am focussing most of my attention and effort.
(I’m dabbling in reels but still haven’t gone all in yet) 😅
Marketing and business will always go through different trends and you NEED to keep up with them if you want to remain a leader in your industry, otherwise you’ll eventually end up going out of fashion. 👵🏻
But where I’m going with this is that you don’t need to be on ALL THE THINGS, just choose the social media platform(s) that feel best for you and that your ideal clients are spending most of their time on…
And spend most of your time there too, connecting with them. 🤗